Our story

WHO

Behind GEUM are two friends, Philippa and Corinne, who share a lifelong passion for jewelry. We started this journey together with the simple idea of creating something we love, alongside the people we love.

WHAT

GEUM is a Danish jewelry brand founded in 2025. Our pieces are stylish, durable, and affordable - jewelry that looks good and stays beautiful without tarnishing or changing color.

WHY

GEUM was born out of passion and friendship. Our mission is to make jewelry that combines quality and accessibility, so everyone can enjoy pieces that feel special - without compromising on style or price.